Change management is the discipline that guides how we prepare, equip and support individuals to successfully adopt change in order to drive organizational success and outcomes*.
At Steps Co we understand that every change situation is different, with unique characteristics requiring a well-considered and structured approach to managing it. Therefore, a “one-size-fits-all” method is not effective for change management. However we do have a framework consisting of distinct phases, across which 6 core themes of activity sit:
People are generally creatures of habit, hard-wired to resist adopting new mind-sets, practices, and behaviours. To achieve and sustain change, we support individuals within an organisation to embed new mind-sets, practices, and behaviours – and that takes time. We take a benefits-focused approach, meaning we begin with the end in mind and ensure we speak the language of those who will be impacted, answering the “what’s in it for me?” question.
* See Prosci: What is Change Management?]
We understand that consistent communications across multiple channels, utilising appropriate content and language, is necessary to achieve the best outcomes. Outcomes may be related to sharing information with as many people as possible; improving awareness and understanding; eliciting support for a specific campaign or initiative; or to bringing about behaviour change.
Whatever your marketing and engagement goals, the overarching aim of all our communications activity is to evoke positive emotional responses to optimise the chances of you achieving them.